Slide of the month (SOTM) August. Who are the key players in Africa’s blown film extrusion machine market?

Africa’s blown film extrusion machine market is witnessing significant activity, with a few key players leading. We recently explored the market landscape and highlighted the market leaders and their presence in different African countries for one of our clients interested in the sector.

We investigated the market dynamics in-depth, focusing on the top African economies (by GDP) and blown film extrusion machine import patterns.

Windmöller & Hölscher, a renowned name in the industry, claims the top spot as the market leader in Africa’s premium blown film extrusion machine market. Their cutting-edge technology and reliable performance have earned customers’ trust across the continent. Macchi follows closely behind, securing the second-largest market share, while Reifenhäuser ranks third in market presence.

Taking a closer look at specific countries, Nigeria emerges as a stronghold for Windmöller & Hölscher, boasting an estimated installation of 25 machines. Macchi holds a strong position with 16 machines installed, while Reifenhäuser contributes with five machines.

Turning our attention to Kenya, we observed a notable domination of Indian machines in the market. Windmöller & Hölscher have established their presence with 14 printing units, delivering high-quality outputs to meet the demands of the local industry.

Identifying new and upcoming projects in the blown film extrusion sector across Africa enabled our client to make informed decisions. We shared some strategic recommendations based on our extensive research and industry expertise.

What is your potential in Africa? If you have any questions, contact us at

Read previous SOTMs (Slides of the month) here

Slide of the month (SOTM) July. What opportunities exist in the edible oil industry in Kenya?

Slide of the month (SOTM) June. Europe holds a significant market share of spark plug imports to the top African countries

Slide of the month (SOTM) May. The size of Africa’s travel retail market

Slide of the month (SOTM) April. More than 37bn € investment in upcoming rail infrastructure projects poised to transform Africa’s transportation network

Slide of the month (SOTM) March. 77% of German chemical companies see a big potential in Africa.


East Africans embrace German trade fairs for business growth

The global COVID-19 pandemic significantly impacted economies worldwide, including East Africa. Lockdown measures, travel restrictions, and supply chain disruptions led to declining international trade and investment.

East African businesses showed resilience, adaptability, and a willingness to explore new avenues for growth. With its renowned trade fair market, Germany stands out as a favoured destination due to its reputation for excellence, innovation, and vast business opportunities.

Germany boasts a robust trade fair industry known for its world-class infrastructure, industry-specific events, and diverse exhibitors and attendees. The country hosts numerous internationally recognised trade fairs encompassing diverse sectors such as manufacturing, technology, automotive, agriculture, etc.

AUMA (the Association of the German Trade Fair Industry) highlighted current trends and prospects in the trade fair business in its annual publication, “AUMA Trends 2023/2024”. According to the report, Germany registered more than 141,000 exhibitors and 7.6 million visitors. More than 60% of leading global trade fairs occur in Germany, home to four out of the world’s ten largest exhibition grounds. These are Hannover, Frankfurt am Main, Cologne, and Düsseldorf.


Abyssinia group of companies who exhibited in Wire & Tube 2022 in Dusseldorf

As the official representative for Messe Duesseldorf in East Africa, we support businesses to showcase their products and services on a global platform. For these companies, German trade fairs provide an invaluable window into the global marketplace.

These events facilitate invaluable networking and exposure and empower businesses to stay competitive in a dynamic global market. The embrace of German trade fairs marks a turning point for East African businesses, as they unlock doors to endless opportunities and solidify their position on the world stage.

africon as a cooperation partner for the East African delegation to K trade fair in Düsseldorf, Germany

East African delegation to K trade fair in Düsseldorf, Germany

Looking ahead, we are excited about the prospects of welcoming even more visitors and exhibitors from East Africa to Germany’s prestigious trade fairs.


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