Event IHK Reutlingen: How German companies can benefit from the African growth markets.

African markets offer great opportunities for local and international companies. Sven Moeller, Principal- africon, will be presenting at IHK Reutlingen: Global Business Network’s  event on June 22nd, 2022 on “Marketing and Product Positioning of German Companies in Africa: How German companies can benefit from the African growth markets.

The presentation will spotlight key trends and opportunities for German companies. It will also highlight strategies and recommendations for market entry and growth in Africa.


Date: June 22nd, 2022

Time: 1600 hrs German time

Presentation language: German

Sign up for the event here 

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Blood transfusion in Tanzania

We have been conducting many projects in the medical and pharma sector for companies, associations, and government agencies. Therefore, we have undertaken hundreds of interviews with decision-makers and key industry experts in the continent, particularly in West and East Africa.

Through one recent research for a blood transfusion equipment supplier, we looked at the blood transfusion landscape in Tanzania. We found that district and regional hospitals (public hospitals and public-private hospitals) collect 70% of all blood donated in Tanzania. 20% is collected by National Blood Transfusion Services (NTBS) and the remaining 10% is collected by specialized hospitals. We were able to share more insights on the sector and give tactical recommendations to our client. Through our extensive knowledge and contacts, we are continuing to help reduce cost, risk, and time for our clients in the sector.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa