africon opens a new office in the US

2021 saw us celebrate our 10th anniversary. We have been expanding our horizons and bridging potentials globally for the last decade. As the interest in doing business in Africa continues to grow, we are now looking forward to working with many clients from the United States from 2022. For this reason, we have opened a US office to serve more clients from that region of the world.
We look forward to more milestones for africon.
See our global offices here.

Paul Adeyoyin joins africon as Head of Business Development (africon US)

As we expand our global footprint, we are delighted to welcome Paul Adeyoyin as the Head of Business Development (US). Paul’s experience primarily consists of strategy, digital, and operational transformation across various sectors and regions, having worked with notable consultancies like McKinsey and Dalberg. He has designed, piloted, and scaled numerous projects, including one of Africa’s most significant Telco transformation efforts.

He has a strategic view of the African market as well as being a part of the team responsible for periodically reviewing the African-market investment strategies of European sovereign funds, US venture funds, and global DFIs, first as a Consultant in Dalberg (London), and presently as a Director at a Silicon Valley-based tech firm. Before his consulting career, he spent some time in commercial operations with Procter & Gamble in Lagos, Nigeria. Paul will be heading the africon US office and managing projects from the region.

I am pleased to be a part of africon. I look forward to the journey and success of africon as we bridge potentials for Africa“, he says.

We are looking forward to working with him.

africon presents at Medica Tech forum 2021

For the 12th time, the MEDICA TECH FORUM took place at MEDICA trade fair in Düsseldorf. Experts from the healthcare market presented on current relevant topics from the economy, technology, science, and politics relating to medical technology. The forum was organized by leading industry associations SPECTARIS and ZVEI.

Erik Deitersen, principal at africon, presented on the topic of Emerging opportunities for medical companies in Africa. While Africa’s medical market contains great opportunities, numerous international firms face challenges when doing business on the continent. A key reason is the very significant differences in the business environments in Africa and those in other global markets. Our presentation shared vital data and insights and gave firms recommendations on how to expand to and in Africa.


Cédrick Lukusa rejoins africon GmbH as Director – East and Francophone Africa

africon has been “bridging potentials,”  and we are strengthening our team in different parts of the world. africon constitutes professionals with unparalleled skills and experience. We are delighted to re-welcome Cédrick Lukusa as the Director – East and Francophone Africa. Cédrick rejoins africon GmbH after almost four years working for a leading German machine tools company where he took up the function of Business Development, Sales and Project Manager – Africa. He has visited and done projects spanning across twenty African countries and has also built a network of B- and C-level managers on the continent. During his previous work with africon, he helped win and manage some of africon’s most significant projects.

Cédrick is originally from the Democratic Republic of Congo, where he completed part of his studies. He holds a Master of Finance from the Frankfurt School of Finance and Management and a certification in Risk Management. He is fluent in French and English and can speak three more languages. He specializes in Industrial Plants, Finance and Fintech, Agriculture, and Steel. He is based in Germany.

Africa is a diverse continent full of innumerable opportunities. For 10+ years, africon has been bridging potentials for businesses in Africa and I am excited to be part of the cause. I look forward to steering projects in the continent”, he notes.

We warmly welcome him, and we look forward to some exciting projects in the future.

Slide of the month (SOTM) December. The dairy industry in Ghana

A considerable amount of prominent global players dominate the food and beverage industry in Africa. africon did a market analysis for an European food company interested in understanding the industry in Ghana. The aim of the project was to understand the different segments and to find areas of opportunities. In our research, we looked at the dairy industry in Ghana. We found out that the market is dominated by imported processed products. Per capita milk consumption is low at 8 kg compared to Africa’s average of 35 kg. Based on the findings, africon was able to provide an overview of the application industry for our client and give strategic recommendations. We identified key players and partners to provide direction for future sales efforts in the region.

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Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry

Slide of the month (SOTM) August. The Nigerian automotive industry

Slide of the month (SOTM) July. The age of vehicles in operation in Nigeria