Our September newsletter is out. Read about our latest news, projects and developments.


Our September newsletter is out!

In this newsletter we cover;

  • Our project references
  • Our new team members
  • Our latest news
  • Our slides of the month (SOTMs)
  • Upcoming events and much more.

As always, this newsletter gives only a short overview of our activities. In case you desire more information on a specific topic, please do not hesitate to contact us. We would be pleased to give you more insights.

Read all that and more here.  

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Sven Moeller joins africon GmbH as Principal


africon is delighted to add another member, Sven Moeller, to the team as a principal. With our “bridging potentials” philosophy, we have been strengthening our team in Africa. The africon team constitutes professionals with unparalleled skills and experience. Sven Moeller embodies significant long-term Africa working and living experience and will be instrumental in supporting africon in its growth trajectory.

Sven specializes in trade between developed and emerging markets, with 26 years’ experience in African – German bilateral trade in both public & private sectors. His core competencies and responsibilities include industrial plant technology (e.g. petrochemical, mining & marine), public-private partnerships, sub-Saharan Africa market penetration strategies, and diplomatic & political engagements, among others.

Sven holds a Master of Business Administration from Manchester Metropolitan University and attended Strategic Management and Leadership studies at the Chartered Management Institute. He was formerly the Regional CEO of sub-Saharan Africa at ThyssenKrupp AG, the Managing Director at Bow Wave Advisory, and is a Senior Lecturer at the University of Witwatersrand. He has held various leadership positions, including the Elected President of the Southern African German Chamber of Commerce and Industry.

“Emerging markets demand the attention of any corporate mind envisioning growth. Africa certainly captures our imagination but, all too often, trepidation deters action. I aim to foster this curiosity and mitigate risk by creating bespoke and multifaceted expansion strategies for commercial giants, SMEs, and dynamic start-ups alike. Drawing on my over two decades of fostering trade between Germany and sub-Saharan Africa, I continue to serve africon’s clients in honour of their personal, corporate individuality, just as I wished for such support in my early days pondering trade opportunities in Africa. I have travelled, I have failed, I have succeeded, and I have grown. I have created vast networks among dear friends and trusted colleagues from many walks of life across this extraordinary continent – all of which I share with my colleagues and clients demonstrating my great love for this captivating continent which is alive with opportunities”, Sven notes.


Claudia Krüger joins africon as the Head of Finance & Administration (Germany).

The africon vision is to create possibilities not only for international companies wanting to do business in Africa but also for those wanting to expand within the continent and internationally. Based on our philosophy of “bridging potentials”, we have expanded our footprint in Germany by hiring Claudia Krüger as the Head of Finance & Administration.

Claudia studied business management majoring in tourism and international business at the University of Applied Sciences in Stralsund, Germany, and Estonian Business School Tallinn in Estonia. She has seven years of experience as a unit manager for an international company focusing on corporate management, HR, and organization.

“I am convinced of the potential that the African markets hold and of the services we as africon offer to our customers! It inspires me every day to be part of this international team,” she says.

Aschalew Worku joins africon as a Business Analyst in Ethiopia

With our philosophy of “bridging potentials”, we are strengthening our team in East Africa. To help us continue providing the best services for our clients, we brought on one new team member from Ethiopia. Ethiopia is the second most populous nation in Africa after  Nigeria,  and has one of the fastest growing economies in the continent.

Aschalew Worku joined africon GmbH as a Business Analyst in September 2021. He studied Economics and Business Administration. Before joining africon, Mr. Worku acquired a decade of experience in conducting research in various sectors for local and international consultancies in Ethiopia. Moreover, he has experience in managing different projects. He is currently working on a project in the construction sector in Ethiopia. He will be supporting clients in project work in Ethiopia and assist the team with other tasks.

“I am delighted and motivated to join africon and bring my knowledge and expertise to project work in the continent. I look forward to exploring the African markets and deepening my knowledge in various sectors,” he notes.

Slide of the month (SOTM) September. The Nigerian rail industry

Africa’s booming population is creating vast opportunities, including significant demand for robust infrastructure. Consequent to this development, governments of many African countries have become more intentional about investing in improving and diversifying transport infrastructure. One of the most conspicuous areas is the railway sector, which has attracted many global players who seek to benefit from the emerging opportunities.

As experts on Africa business development, africon was consulted by a notable global leader in rail components manufacturing to explicate the existing rail system operations and current or future business opportunities in Nigeria. To get the best insights and evaluate the progress so far, we visited numerous railway sites with operating lines and ongoing construction projects across Nigeria. We also conducted targeted interviews with relevant stakeholders in the railway system.

As a result, africon was able to create a clear picture of the Nigerian railway system for our client. Our data included a view of the country’s historical railway development, key influencers in the sector, mapping of existing and planned rail lines across the country (drawn from the railway master plan), analysis of budgets, financing and expenditure trends, analysis of rolling stock fleet in detail, equipment, components demand as well as long-term demand projections. In addition, we looked closer into the system’s challenges and potential gaps that foreign players could potentially fill. Most importantly, africon charted the most effective route-to-market strategy for our client to be very competitive and well established in the market. We also identified reliable local partners for them to work with to achieve this even faster.

Overall, the railway system in Nigeria is gaining traction with a lot more attention and investments from the government. There are many ongoing and upcoming rail lines in the country. Though the Chinese firm’s interests are well represented, the Nigerian Railway Corporation and Federal Ministry of Transportation state that they are open and welcoming to more foreign suppliers and investors interested in the country’s railway business.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) August. The Nigerian automotive industry

Slide of the month (SOTM) July. The age of vehicles in operation in Nigeria

Slide of the month (SOTM) June. Labtech imports in East Africa

Slide of the month (SOTM) May: The logistics sector in Rwanda and Ethiopia

Slide of the month (SOTM) April. Overview of the tech scene in select countries in Africa