africon and the Mittelstandsindex Afrika (SME Index Africa) featured on AfrikaContact-Magazin

Africa is considered an emerging continent that offers businesses various opportunities to invest successfully. In order to help German small and medium sized enterprises (the “Mittelstand”) to enter the African markets, the BRS Institute at the Bonn-Rhein-Sieg University of Applied Sciences (HBRS), africon GmbH, the Federal Association of Medium-Sized Enterprises (BVMW) and Nexia International released the “Mittelstandsindex Afrika” (SME Index Africa).

Just recently, the AfrikaContact-Magazin ran a feature on the “Mittelstandsindex“ . africon was able to share the application of the index in the context of our client projects. Some of the questions we answered addressed the importance of the index for companies and how to use it for successful country prioritization.

Download the magazine and read more about some insights we shared.

Learn more about the Mittelstandsindex here.

Shanice Wanjiku joins africon GmbH as a Business Analyst in Kenya

To help us continue providing the best services for our clients, we brought on one new team member from Nairobi, Kenya. Shanice Wanjiku joined africon as a Business Analyst in April 2021.

She studied Economics and Accounting in the UK, and prior to joining africon, she worked, for a large data research firm. She handled projects that provided clients with primary data through data collection and in-depth analysis. This was targeted for private sector companies to gain market insights, as well as NGOs working to uplift small scale farmers.

Shanice grew up in Germany, but recently returned and settled in Kenya, where she is originally from. She will support with partner identification, market research and analysis and strategy development and in East Africa. She will also liaise with different clients on the projects in our key sectors.

“I look forward to using my knowledge and skills to assist companies realize their full potential in Africa”,  Shanice says.

Omegie Momoh joins africon as a Business Analyst in Nigeria.

africon prides itself on having a highly skilled team who is instrumental in implementing all our projects in our key sectors. With our philosophy of “bridging potentials“ where we consult the management of global companies on their Africa strategy (beginning with their market entry until the local implementation) we are strengthening our team in West Africa.

Omegie Momoh, who is based in Nigeria, joined the team as a Business Analyst in March. She studied Accounting in her bachelor’s degree from the University of Essex. Prior to joining africon, Omegie consulted for both international and local companies in sectors such as consumer goods, oil and gas, financial technology, digital media and logistics. Omegie will support in the execution of projects locally in Nigeria. She has already began doing in-depth market research and analysis, strategy development and partner identification among other activities.

“I am a believer in Africa’s economic potential and therefore, I am very excited to work on projects that could spearhead economic development in the continent. I believe working with africon will be an exciting and positively challenging experience that will bring about growth in my career,” Omegie says

To see more of our team members, see our team page.

africon to present at virtual.drupa touchpoint packaging: Key trends and opportunities in the African packaging markets.

The African continent is a high growth market for the packaging industry. The key drivers for this growth include urbanization, modern retail development and a booming food and beverage industry, among others.

Marc Zander – CEO and Managing Partner, africon GmbH and Jean Wandimi- Business Analyst & Head of Marketing, africon GmbH, will be presenting at virtual.drupa touchpoint packaging on the topic: Key trends and opportunities in the African packaging markets. The presentation will highlight key trends in the African packaging market and elaborate innovative solutions to country specific problems. It will also look at the effects of the pandemic on the packaging markets.

If you would like to learn more on the African packaging markets, sign up here