africon is a management consultancy with a sole focus on Africa. We consult companies in developing their individual Africa strategies.

1000+

Top-level contacts

12

Years in business

8

Locally based offices

160+

Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive & mobility
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Medical & pharma
  • IT & financial services

Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets
Groceryshopping

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

85.4% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

NEWS

Slide of the month (SOTM) November. Mapping Africa’s manufacturing landscape for your 2024 Africa strategy

Africa's manufacturing sector is experiencing significant…

Podcast feature: Doing business in Africa (Business Compact)

In a recent episode of Business Compact (the insightful podcast…

africon selected as an intelligence partner for Intra-African Trade Fair 2023

We are happy to have been selected as an intelligence partner…

africon organizes the Ministry of Rhineland-Palatinate delegation trip to Rwanda

The Ministry of Rhineland-Palatinate, Germany, has once again…

David Osore joins africon as a Junior Consultant

We are excited to announce the latest addition to our team.…

East Africans embrace German trade fairs for business growth

The global COVID-19 pandemic significantly impacted economies…

SLIDE OF THE MONTH

Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.

See our latest slides of the month below.

Slide of the month (SOTM) November. Mapping Africa’s manufacturing landscape for your 2024 Africa strategy

Africa's manufacturing sector is experiencing significant…

Slide of the month (SOTM) May. The size of Africa’s travel retail market

Global players dominate the African travel retail market.…